Lessons Learned – How Media Leaders are Navigating Data, Identity, and Measurement

Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as we sit down with top industry executives to learn about the challenges, lessons and tactics they’ve encountered and how they power successful marketing strategies.