Logiq Introduces Geofencing, Enabling Marketers to Customize Messaging Based Upon Context of Consumer Location
Logiq, Inc. , a global provider of award-winning e-commerce and fintech solutions, has expanded its Logiq Digital Marketing™ (LDM) platform to include geofencing-based targeting.
Unlike traditional geotargeting that restricts digital ads to audiences in a particular zip code, city, state or country, geofencing is a custom defined area that can outline the boundaries around a particular store, mall, or other physical venue. The technology enables geofencing by using the latitude and longitude coordinates of a consumer digital device, such as a connected TV, smartphone, tablet or PC, to determine their location.
