Modern Marketing: How to Scale Your Marketing Program in 2021
Picking up where we left off in the previous Modern Marketing blog, today we’re talking about two of the most common terms in a marketers vocabulary: lead generation and scale. In this blog we’ll dive into modern approaches for lead gen, the roles both sales and marketing play in supporting lead gen (spoiler alert: lead generation is a team sport), and how to efficiently scale marketing programs to meet lead gen targets.
