Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack

With the addition of new capabilities, brands are better able to use unified first-party data for improved targeting and effectiveness across all significant digital platforms and social networks.

New connections with the social media platforms TikTok and Snapchat have been revealed by Optimove, the first customer-led marketing platform. The integrations broaden the scope and capabilities of clients’ digital advertising, enabling brands to use customer data to develop more potent audiences and tailored messages. TikTok and Snapchat are now part of Optimove’s extensive advertising network, which also includes Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.

With these new integrations, Optimove expands its ever growing marketing capabilities and gives marketers more options to boost acquisition and retention. The Optimove Platform now enables marketing teams to easily plan, coordinate, and evaluate digital advertising campaigns on TikTok and Snapchat. The new features complement those already available, enabling firms to create a comprehensive multichannel approach by managing their email marketing, mobile marketing, online personalization, and direct mail campaigns through Optimove.

Utilizing first-party data to reach the proper audiences on digital platforms is more important than ever with the collapse of third-party cookies. With the addition of these new features, brands are now better able to use their pooled first-party data to improve targeting and effectiveness on all the major social networks and digital platforms.

Customers benefit in a number of important ways from Optimove’s digital advertising stack:

• Marketing professionals can maximise their return on ad spend by using Optimove’s AI-based decisioning skills to identify the ideal message, channel, and campaign for each customer.
• Targeting high-value customers – Using Optimove, marketers can find niche customer groups with high lifetime value and use them to deploy them as potent lookalike audiences on TikTok and Snapchat, creating a value-based acquisition flywheel.
• Reduction in manual labour – By handling audience data automatically and ensuring that it is always current in TikTok and Snapchat, the Optimove platform effectively relieves marketers of the need to manually upload and maintain them.
• With the help of these new capabilities, brands can now take a more customer-focused approach to marketing, putting the target market at the centre of all business decisions. Customer lifetime value for brands has been shown to increase by an average of 33% when using customer-led marketing.

“Optimove clients worldwide already see benefits from leveraging their customer data, and these integrations expand the scope of their marketing capabilities”, “Data shows the average time spent on social media worldwide is two hours and 27 minutes a day in 2022, with TikTok being the preferred destination for Gen-Z audiences. It is more important than ever for brands to engage their audiences wherever they may be as part of a customer-first marketing strategy. Optimove’s digital advertising channels have already helped clients reduce the Cost of Acquisition by 75%, and we expect that figure to rise as a result of these integrations.”

Shai Frank, VP of Product, Optimove