Rumble Moves a Significant Portion of Its Ad Inventory to its own Advertising Center
Today, the video platform Rumble announced that a significant portion of its advertising inventory is being deployed through an alpha version of its advertising marketplace instead of public ad exchanges. The company will roll out the marketplace in stages during the course of 2022. Eventually, all ads on Rumble’s platform will be served through Rumble’s own advertising system. The advertising marketplace will provide a real alternative to the current advertising eco-system by including real-time bidding, extensive targeting, and the ability for publishers to participate and list their websites in the exchange.
