Singtel picks new lead creative agency after 5 years, parts with BBH and Goodstuph
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch called in September last year, parting with BBH and Goodstuph after five years. Meanwhile, Ogilvy, has successfully retained Singtel’s B2B marketing business. The contract is for three years starting in April this year.