Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database products. Use a wide variety of AWS analytics and machine learning Read More
Advertising Week Asia returns 31 May-June 2 to Tokyo Midtown in a modern, hybrid format to bring together the cross-section of the world’s greatest minds from brands, technology, business, media and creative agencies. As we gather together both in person and virtually, we recognize the enormous shift that has taken place Read More
Hey Guys! In this interview I will be talking with Rob and Joe from PPC Ad Lab. These guys have created an awesome piece of software to use for building a prospecting list for your PPC agency. In this clip, we will be talking about how you can determine your Read More
This week: TikTok announces interactive ads, Google issues a warning about updating images on your site, and Pinterest offers a new WooCommerce extension. Here’s what happened this week in digital marketing. 1. Google: Updating Images Can Hurt Your Rank 2. Google Reveals the Truth About Privacy-Focused Marketing 3. Pinterest Announces New WooCommerce Read More
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field. There are massive changes on the horizon for marketing agencies, specifically concerning digital advertising. Due to the pandemic, streaming media advertising such as Read More
How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a Read More
Connect with the top product professionals from around the world at this one-hour meet-up that explores what media companies must do now to embrace the evolving discipline of product to delight customers and grow business. Join Product Initiative Lead Jodie Hopperton as we break down what it means to build Read More
How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of this Advertising Initiative Meet-Up. Join Advertising Initiative Lead Mark Challinor and guests for this one-hour meet-up focused on the rise of advertising formats, the revised sales team, and the new role of Read More
How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet. While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, Read More
Here is a way to make some sales without spending any money on ads – (even though I don’t encourage this kind of behavior… (: ) Retargeting email marketing, to bring back lost customers or simply upscale to the current ones. All the big brands are using their data to create retargeting Read More
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