Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced the launch of Google Marketing Platform consulting and Google Cloud Platform TRKKN in the Middle East. Founded in Germany in 2008 as Trakken, the Cloud Technology, marketing and analytics consulting firm has become one of the largest Google Read More
HubSpot, Inc., the customer relationship management (CRM) platform for businesses to scale, today announced financial results for the fourth quarter and full year that ended December 31, 2022. Financial highlights: Income The fourth quarter of 2022: Total revenue was $469.7 million, up 27% compared to Q4’21. Subscription revenue was $458.2 million, up 28% from Q4’21. […]Read More
ZoomInfo, the world leader in modern go-to-market software, data and intelligence, today announced that it will integrate GPT technology into its platform. ZoomInfo believes this innovative technology will change the way sales and marketing teams find and connect with their ideal customers, reducing lead time and delivering more effective results Read More
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
Pixability, the leader in contextual targeting, brand relevance, and contextual intelligence for YouTube and other leading connected TV (CTV) platforms, announced that it has closed back in 2022 with the third consecutive year of record sales. Growth was driven by growth in CTV and YouTube capabilities and services, including extensible data Read More
WARC, the global authority on marketing effectiveness, and the Master in Advertising Effectiveness, an e-learning program taught by James Hurman, have signed a partnership. This partnership will allow the course to be extended globally to help more marketers around the world improve their skills and create more impactful campaigns. A Read More
Text Request, the industry-leading business messaging platform, today announced an integration with FranConnect. FranConnect is a leading franchise management software. With a large portion of its customers operating in the franchise space, Text Request has developed FranConnect integration to provide a more seamless experience for expanding franchisees and franchisees looking Read More
Ever feel like you’re fighting an uphill battle to close a sale? You’re not alone. One of the primary marketing goals of small business owners is to attract and retain customers, which is a frequent challenge due to time and budget constraints. Even if your client list is Read More
Aleph Group Inc, a global leader in digital advertising, connecting more than 21,000 advertisers in more than 115 markets around the world, has announced the major acquisition of Clever Ads, a technology platform. Automate customer acquisition and management. Ad Spend for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will combine Aleph’Read More
The animated children’s series “Eddie’s Lil’ Homies” has begun production. The series is inspired by the famous book series of the same name by former AFL star Eddie Betts. Each of the 10 episodes will be 12 minutes long and will air simultaneously on Netflix and the National Indigenous Television (Read More
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