The Kroger Co. is building upon the first-party targeted advertising services it offers CPG brand advertisers. Kroger’s media advertising business, Kroger Precision Marketing (KPM), based on its 84.51° data analytics subsidiary, is launching a new private programmatic advertising marketplace. Known as the Kroger Private Marketplace, the service allows advertising agencies Read More
Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Read More
Lee Enterprises Inc. a leading provider of high quality, trusted local news and information and a major subscription and advertising platform in 77 markets, announced a strategic partnership with Mudd Advertising, a leading full-service automotive advertising agency. The partnership leverages a customized version of Lee’s innovative Vision platform enabling Mudd Read More
The world of Ecommerce has changed so much over the years. The internet evolved in fits and starts, with dial-up connections giving way to broadband, which gave way to Wi-Fi hotspots that could be accessed anywhere at any time. As our means of connecting to the world around us have Read More
Snowflake , the Data Cloud company, today announced the launch of the Media Data Cloud, which unites Snowflake’s powerful data sharing technology; cutting-edge standards of privacy and governance; Snowflake- and partner-delivered solutions, and industry-specific datasets. The Media Data Cloud enables marketers, publishers and data and ad technology businesses to unlock Read More
In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one Read More
Huobi Global today announced the launch of its ad posting function on the Huobi app. Advertisers can now create peer-to-peer (P2P) advertisements directly on the app at any time with zero fees. The new function is part of Huobi P2P, which provides a fast and secure platform to Read More
Friendable Inc. , a mobile technology and marketing company, is pleased to announce the official launch of its digital advertising and social media campaigns, aimed at attracting artists across various music genres. As the Company enters the 4th quarter of 2021, its Fan Pass platform has begun extending its brand awareness and Read More
Znode, the leading enterprise B2B ecommerce platform, is pleased to announce the launch of a new ecommerce guide, The Ultimate B2B Ecommerce Guide. The comprehensive piece fills the gaps left by existing ecommerce literature and explores topics ranging from foundational to complex. The educational guide was created to Read More
As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world. Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related Read More
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