GfK – the leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with BrandTotal, the leading social competitive intelligence and brand analytics platform. This partnership offers a powerful new solution for Mexican companies: the availability of real-time market intelligence for paid social media advertising. Read More
LiveWorld, Inc. , with over 25 years of experience in healthcare, retail, and consumer digital and social media, announces new agency services and capabilities to address the most demanding hospital marketing challenges. LiveWorld’s proven approach and expertise enables hospitals to acquire, connect, and bind consumers to hospitals with breakthrough creative, and Read More
Our speakers are industry leaders and innovators from a broad cross-section of companies. Ranging from established retailers and brands. Read More Read More
B2B Online is officially back in person in the Windy City! It’s been over 2 years since we’ve gathered the manufacturing and distribution community and we can’t wait to see you again! 500+ B2B Leaders, 60 unique sessions and 2 action packed days await you at the number one Read More
Save the date! The American Academy of Advertising invites you to join us for the 2022 Annual Conference held in sunny St. Petersburg, Florida from March 24 – 27, 2022. Additional information about the conference, including registration and program submission processes, will be forthcoming. In the meantime, please mark your calendar and peruse the below [&Read More
Cart.com, the Ecommerce-as-a-Service (ECaaS) provider helping brands to thrive through and beyond the pandemic world of digital commerce, today announced a strategic partnership with Google Cloud to advance its mission and deliver robust, unified analytics for its 2500+ brands. As one of the first end-to-end ecommerce solutions providers equipping merchants Read More
The Kroger Co. is building upon the first-party targeted advertising services it offers CPG brand advertisers. Kroger’s media advertising business, Kroger Precision Marketing (KPM), based on its 84.51° data analytics subsidiary, is launching a new private programmatic advertising marketplace. Known as the Kroger Private Marketplace, the service allows advertising agencies Read More
Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Read More
Lee Enterprises Inc. a leading provider of high quality, trusted local news and information and a major subscription and advertising platform in 77 markets, announced a strategic partnership with Mudd Advertising, a leading full-service automotive advertising agency. The partnership leverages a customized version of Lee’s innovative Vision platform enabling Mudd Read More
The world of Ecommerce has changed so much over the years. The internet evolved in fits and starts, with dial-up connections giving way to broadband, which gave way to Wi-Fi hotspots that could be accessed anywhere at any time. As our means of connecting to the world around us have Read More
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