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MediaMath and IBM Watson Advertising Strengthen Relationship to Deliver Transparent, Addressable Weather-Based Ad Targeting

MediaMath and IBM Watson Advertising Strengthen Relationship to Deliver Transparent, Addressable Weather-Based Ad Targeting

November 9, 2021

MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP Read More

Trinity Audio Releases First-ever Full Native Audio Advertising Experience –

Trinity Audio Releases First-ever Full Native Audio Advertising Experience –

November 9, 2021

Trinity Audio, the only unified audio platform, announced the first-ever artificial intelligence (AI) powered audio advertising experience. The offering provides ease of consumption of content while seamlessly integrating ads powered by audio. The user journey leverages the same AI voice for both the content and the advertising message, similar to Read More

Connected TV Advertising Companies VideoByte and VideoBridge Announce Merger

Connected TV Advertising Companies VideoByte and VideoBridge Announce Merger

November 8, 2021

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Read MoreRead More

BlueZoo Inks Global Agreement with JCDecaux

BlueZoo Inks Global Agreement with JCDecaux

November 8, 2021

BlueZoo, Inc. announced the signature of a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployments of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls. Read MoreRead More

Liberated Syndication Reports October Podcast Advertising Rates

Liberated Syndication Reports October Podcast Advertising Rates

November 2, 2021

Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates. These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers Read More

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