Permission.io, a leading provider of permission-based digital advertising, today announced the availability of its blockchain validator node and blockchain full node on Google Cloud Marketplace. With both of these offerings available on Google Cloud Marketplace, users will have access to Permission.io’s secure private blockchain to send transactions, Read More
Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced that its Board of Directors has initiated a process to evaluate potential strategic alternatives to maximize shareholder value. As part of the process, the Board will consider a full Read More
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, platform adoption, campaign success, and growth potential across Taboola’s Read More
Kaspien Holdings Inc. (NASDAQ: KSPN) (“Kaspien” or the “Company”), a leading e-commerce marketplace growth platform, released a new feature within their Amazon PPC software, AdManager. This new feature enables AdManager software users to manage another campaign type, Sponsored Brands Video, directly within AdManager. By managing this ad type within AdManager, Read More
Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy, has been chosen by La Presse, the benchmark French-language news media in Canada, to power its next generation of privacy-preserving advertising products. The erosion of third-party identifiers is intensifying the need for publishers to Read More
IAB Tech Lab today announced the initial launch of its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification Read More
HotPlay announced today a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising. This partnership is designed to leverage Mediakeys global footprint and relationships expanding customer segments and opening new geographical markets for HotPlay. Founded by veteran game developers, HotPlay is a Read More
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video Read More
A U.S. judge said Microsoft Corp’s (MSFT.O) LinkedIn must face a lawsuit claiming it inflated the number of people who watched video ads on the networking platform, allowing it to overcharge hundreds of thousands of advertisers. U.S. Magistrate Judge Susan van Keulen, however, on Tuesday dismissed Read More
Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) today announced the acquisition of research-based advertising consultancy Communicus, which provides insights into how advertising campaigns build brands and motivate purchasing. “This acquisition will allow us to integrate Communicus’ exceptional longitudinal advertising research system into our end-to-end advertising solutions,” said Read More
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