Facebook Inc. reported higher second-quarter sales and profit but struck a cautious tone looking ahead, saying growth could stall as Apple Inc.’s new rules pinch data collection on mobile devices and as pandemic-fueled advertising gains subside. The social media giant said it faces “ad targeting headwinds in 2021 from regulatory Read More
The latest addition to Google’s arsenal of digital marketing tools and features will be its new Ads Creative Studio. Not yet available to all advertisers, this new feature is still in beta and requires you to contact support to have access to it. What is it? Ads Creative Studio Read More
Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) Read More
Choozle, a self-service programmatic ad platform, today released the findings of its 2021 mid-year digital advertising trend report. The report, which includes insights gathered from over 4,000 advertisers during January 1, 2021, to June 30, 2021, explores the trends of digital advertising campaigns run through their platform to better understand channel usage, tactics, and performance […]Read More
Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any digital campaign, from display to OOH, like viewability or Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced that it has published three new customer case studies highlighting the benefits of using MarinOne across multiple marketing channels. Digital marketers are looking for the best performance from their marketing investment and the advanced Read More
ClearAds continues to share its valuable insights to help Amazon sellers grow their business. The renowned Amazon marketing company has recently explained why ACoS is extremely important for all Amazon sellers. With a team of highly experienced Amazon advertising strategy experts, ClearAds offers data-driven regimens designed to increase revenue, boost Read More
Whether it’s engaging with fellow marketers over a cocktail at our Cocktail Receptions, or picking the brains of some of the industry’s brightest and best thought leaders during our Networking Breaks, DigiMarCon Australia & New Zealand provides ample opportunities to grow relationships and build opportunities. 25 – 26 Aug 2021 – Parramatta, Australia Read More
Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads. Read MoreRead More
Retargeting ads are a powerful tool in your digital marketing toolbox. They allow you to interact with customers who are at different stages of your sales funnel, so your business stays top of mind. Think about different times you’ve seen a familiar ad while you’re browsing through the Read More
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