Power My Analytics, a reporting automation tool that enables digital marketers to automate their data collection and integrate the metrics they need into their favorite data destinations, has released new data connectors for Google Analytics, Google Ads, Google Search Console, Google My Business, and YouTube. Data connectors are ETL applications Read More
Cyford Technologies LLC, introducing DIGITAL MARKETING SERVICES to its catalogue. Increase brand loyalty and online sales with experts. Target audience cost-effectively and measurably. Cyford Technologies LLC, offering digital marketing services for all-size businesses by accessing the mass market at an affordable price. Taking your business to max height is not Read More
Tinuiti, a leading independent performance marketing firm in the US, announced it has completed its acquisition of Bliss Point Media and its subsidiary, Prospect Point Media, a leading purchaser of digital streaming media, following a previous announcement and as reported in The Wall Street Journal. The official acquisition: Tinuiti is Read More
Today, Skai, — a leading commerce intelligence platform — is publishing its Q2 2021 Digital Marketing Quarterly Trends Infographic, an analysis of the digital marketing trends that defined the last quarter, with a full report to follow next week. The overall picture is one of growth as the momentum of the pandemic recovery Read More
Facebook Inc. reported higher second-quarter sales and profit but struck a cautious tone looking ahead, saying growth could stall as Apple Inc.’s new rules pinch data collection on mobile devices and as pandemic-fueled advertising gains subside. The social media giant said it faces “ad targeting headwinds in 2021 from regulatory Read More
The latest addition to Google’s arsenal of digital marketing tools and features will be its new Ads Creative Studio. Not yet available to all advertisers, this new feature is still in beta and requires you to contact support to have access to it. What is it? Ads Creative Studio Read More
Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) Read More
Choozle, a self-service programmatic ad platform, today released the findings of its 2021 mid-year digital advertising trend report. The report, which includes insights gathered from over 4,000 advertisers during January 1, 2021, to June 30, 2021, explores the trends of digital advertising campaigns run through their platform to better understand channel usage, tactics, and performance […]Read More
Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any digital campaign, from display to OOH, like viewability or Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced that it has published three new customer case studies highlighting the benefits of using MarinOne across multiple marketing channels. Digital marketers are looking for the best performance from their marketing investment and the advanced Read More
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