Nextech AR Solutions, a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon Read More
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of Read More
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers, agencies and ad-tech companies to Read More
Sponsored Profit Partners continues to expand its service offerings for the benefit of its rapidly expanding clientele. The renowned Amazon PPC strategy company has recently introduced free consultation calls for entrepreneurial brands looking to grow and scale on Amazon.The free discovery calls are available to all Amazon sellers that Read More
In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi’s brand advertisers will have access to Anzu’s mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist’s inventory includes exclusive titles across a Read More
Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to guide Read More
ALM’s ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. “Together, these design, editorial and advertising innovations greatly improve reader experience and provide Read More
Maryland has approved the country’s first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor’s veto of the measure following a similar vote from the House of Delegates, The New Read More
(Reuters) – Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue Read More
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization It’s not the advertising itself that isn’t sitting well with creators, it’s YouTube’s decision not to pay non-monetized channels Read More
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