Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns Read More
The UK’s Institute of Practitioners in Advertising (IPA) has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion – a practice that the industry body says is “open to abuse and has been demonstrably abused in the Read More
Facebook is in the news for some time now due to its stance on political ads on the platform. It all started back when Facebook was criticized for its policies to not fact-check political ads for misinformation. Facebook’s owner Mark Zuckerberg says that they do not feel comfortable in Read More
Facebook privacy scandal is known to be the biggest data scandal of recent years. It has made people more aware but the worse thing is that it is now becoming a problem for social media platforms. To avoid any possible issue that can lead to a scandal just as big Read More
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, Read More
Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the Read More
With some due diligence, patience, and a fair and calm demeanor – Google Ads restrictions and disapproval reversals are possible. Here’s how we did it. A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that Read More
NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s content and scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around Read More
Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” Read More
Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that Read More
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