Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies over the next Read More
Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon’s eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streaming Read More
Reuters – Alphabet Inc’s GOOGL.O Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google’s plan is to restrict advertising software Read More
TechRepublic’s Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising to the next level with artificial intelligence (AI). The following is an edited transcript of their conversation. It helps advertisers better predict as opposed to react to Read More
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns Read More
The UK’s Institute of Practitioners in Advertising (IPA) has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion – a practice that the industry body says is “open to abuse and has been demonstrably abused in the Read More
Facebook is in the news for some time now due to its stance on political ads on the platform. It all started back when Facebook was criticized for its policies to not fact-check political ads for misinformation. Facebook’s owner Mark Zuckerberg says that they do not feel comfortable in Read More
Facebook privacy scandal is known to be the biggest data scandal of recent years. It has made people more aware but the worse thing is that it is now becoming a problem for social media platforms. To avoid any possible issue that can lead to a scandal just as big Read More
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, Read More
Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the Read More
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