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NPPC takes out digital ads to raise awareness about plant-based protein labeling
The National Pork Producers Council wants to make sure the public knows about misleading labels on plant-based imitation meat products. On Jan. 27, the NPPC began running digital ads in the Des Moines International Airport with a picture of sizzling bacon with the words “Pork: You can’t make it from plants unless you feed them to a pig first” underneath. Another version includes the same picture with text reading “Pork: It comes from a pig, not Silicon Valley.”
