Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More
As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection, and more, providing an extra level of assurance Read More
Two of the leading platforms unite to provide advertisers and marketers with first-party data targeting and closed-loop measurement AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first-party data targeting and closed-loop Read More
AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announces a partnership with Lob, the leading direct mail automation platform, to provide customers with cross-channel direct mail retargeting. This partnership enables advertisers to easily and effectively deliver direct mail advertising to an audience of consumers that have Read More
Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc., an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, equipped with large digital display screens, are Read More
Artificial intelligence is an advertiser’s best friend. Why? AI offers media buying efficiency, opportunity to test and learn, and automated optimizations. Learn the various applications and benefits of artificial intelligence for advertising with Coegi’s Director of Data & Technology, Jake Amann. Also learn what mistakes to avoid and Read More
Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More
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Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. We all know how important it is to deliver the right message at the right time, to the right customer. When Google introduced Video Ads, this was a way to reach users differently. Read More
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