Tags : Advertisers

MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics

March 25, 2022

MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More

VNTANA Brings 3D Advertising to Facebook and Instagram

March 24, 2022

VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of 3D assets for ads. This solution provides Read More

DigitalReef Introduces Comprehensive Mobile Advertising and Marketing Platform

March 24, 2022

DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONETM. Through this platform, mobile operators, OEMs, and app developers can now implement and optimize their marketing strategies to reach, engage, and retain their users while optimizing their application Read More

Upwave and the Ad Council Collaborate to Measure Impact of Campaigns

March 23, 2022

Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad Council. Upwave will partner with the Ad Council to measure impact on key public service campaigns that address issues affecting Americans across the country. Additionally, Upwave CEO Chris Kelly will join Read More

Ad Perceptions Study Uncovers Opportunities for Publishers to Grow Revenue from Cross-Screen Video Ads

March 23, 2022

PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “Read More

Neustar and Permutive Partner to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising

March 22, 2022

Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers Read More

Overlay Ads & Reels, What That Means

March 22, 2022

There’s one big change coming to Instagram Reels. If you pay attention to this new strategy and use it right away, you may be able to use it as a competitive advantage. Facebook Reels is starting something called Overlay Ads. These overlay ads will help creators earn money with Read More

Small Businesses Value Social Media Over All Other Digital Marketing Channels

March 21, 2022

Visual Objects, a data-driven portfolio website, surveyed 1,003 small business owners and managers to learn about their approach to digital marketing and learned that two-thirds utilize social media. The survey found that 25% of small businesses consider social media their most successful digital marketing tool in 2022. Though it remains as the top Read More

Collaborative Content on Social Media to Drive Engagement

Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. Taking a deep dive to look at who and where your business should be networking will help progress your digital marketing strategy. 17th March 2022 | 14:00 – 16:00 Read MoreRead More

Tags : Advertisers

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