Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their Read More
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’Read More
The Banning Surveillance Advertising Act (BSAA) was introduced in the House on Tuesday by Representatives Anna Eshow (D-CA), Jan Schakowsky (D-CA) and Senator Cory Booker (DN.J.). The bill will no longer allow advertisers to target ads to consumers based on personal information. Read MoreRead More
Constant Contact, a digital marketing platform trusted by millions of small businesses, today announced it has signed a definitive agreement to acquire Vision6. The transaction is expected to close in the first quarter of 2022, subject to the satisfaction of customary closing conditions and regulatory approvals. Terms of the transaction were Read More
Sinuate Media, a full-service marketing technology firm headquartered in Mesilla, New Mexico, announced today the launch of Approach Positive, an online platform that makes digital marketing accessible for small businesses. With the U.S. Census Bureau projecting 17 million new businesses to start in 2022, Approach Positive aims to reduce the strain Read More
DesignRush, a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies has recognized Ai Media Group as a Top 30 Digital Agency in New York. This recognition comes on the tail end of another successful year for Ai Media Group. “Read More
T-Mobile today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through Read More
Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform. Continuing its strong growth trajectory, the acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and Read More
Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand’s need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. “Sirius XM is a fantastic platform for Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads’ demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns – from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, Read More
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