AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft Read More
Integrate, the leader in B2B Precision Demand Marketing , today announced a majority investment from Audax Private Equity. BrightTower, a premier investment banking and M&A advisory services firm, served as exclusive financial advisor to Integrate in this transaction. This strategic investment will allow Integrate to invest in building Read More
According to the leading digital marketing agency Brisbane-wide, Zib Digital, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain specific audiences and drive customer actions. There are plenty of channels available for targeted content marketing, including podcasts, blog Read More
TIM, the leading 4G operator in Brazil, has teamed up with DigitalReef, a global mobile marketing and advertising technology company, to create a new marketing and advertising channel using the “My TIM” application. The application will now send more assertive and personalized push notifications according to the profile of each Read More
Harbor View, NJ based Kyber Digital is pleased to introduce an advertisement platform, Google My Business (GMB), wherein businesses can advertise and secure new customers. Kyber Digital understands that small business owners need to research all avenues for advertising, getting new leads and securing new clients, and their team is Read More
CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables CoreDirect agency and brand clients to efficiently buy and analyze linear and CTV advertising together, along with other forms of programmatic advertising including addressable, mobile, video, display, native, and social. Founded in 1992, CoreMedia is the leading Read More
According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks Read More
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Ad Trust & Safety API suite, a set of self-service APIs and SDKs that give app developers the ability to secure their apps against ad fraud from the beginning Read More
IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry’s only “big tent” where stakeholders across the entire digital ecosystem gather. It’s the only Read More
Prosegur Security, a global leader in security technology, has launched EVO, the world’s first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at Read More
© 2023, The Martech.info . All rights reserved