IAB Expands General Membership to Include Advertising and Media Agencies

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant.

IAB has long served as the industry’s only “big tent” where stakeholders across the entire digital ecosystem gather. It’s the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry being rapidly and continuously reinvented. It is also the only trade association that can both set an industry agenda and deliver on that agenda with meaningful industry standards.

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