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CoreMedia Integrates with Simpli.fi to Enhance Omnichannel Capabilities
CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables CoreDirect agency and brand clients to efficiently buy and analyze linear and CTV advertising together, along with other forms of programmatic advertising including addressable, mobile, video, display, native, and social.
Founded in 1992, CoreMedia is the leading advertising software technology firm for direct response agencies and advertisers that use the company’s platform to plan and purchase inventory on linear TV, print and radio.
