Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of marketing performance across all their ad platforms, focusing on showcasing the relative effectiveness of all channels, campaigns and ads. Crucially, its product offers an independent view Read More
The CyberWire announced today the release of its B2B Marketer’s Guide to Podcast Advertising: how to create tangible demand with a direct response budget. Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network Read More
imo Ads, a global mobile marketing platform that provides comprehensive branding and performance solutions for businesses located in the MENA region, will participate in the 11th annual BrainScape, one of the largest marketing conferences in the region. imo Ads will have its own virtual booth where it will welcome business, Read More
A leader in website growth, SEO, Google MAP SEO, Lawyer Marketing, and Online Press Release Distribution Service Company KISS PR Champions Small Digital Agencies. “Just in time for Cyber Monday and Thanksgiving shopping, many SEOs, e-commerce companies are looking to promote their content. Due to the Holidays large media buys Read More
Social media is one of the most powerful channels for digital marketing. Brands can creatively promote their products in ways that weren’t possible before the internet, and they can interact with potential customers in many different capacities. With user engagement growing exponentially by the year, social media provides the Read More
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has officially expanded its growing Transit Advertising portfolio in the Greater Toronto Area with the addition of Brampton Transit, a public transport system operator for the City of Brampton. Effective November 9, 2021, PATTISON Outdoor will exclusively offer exterior and interior advertising placements Read More
Infomo Global Ltd. today announced a strategic merger with Indian ad-tech platform – TorcAI to enable its alliance partners to offer an integrated ecosystem that addresses the emerging needs of large publishers, publisher consortiums, telecom carriers, agencies, and brands across the vast global marketplace. Most governments have introduced new laws to Read More
Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability’s platform extension program, which integrates other Read More
Could you be a #digitalhero? In the season finale of #DecodingDigital, Daniel Saks, Co-CEO of AppDirect, reveals everything we’ve learned about digital heroes. Find out if you’ve got what it takes to be the #digitaltransformation instigator in your organization by listening to the episode nowRead More
OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company’s growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture Read More
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