Tags : Advertising

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More

How To Build The Perfect Marketing Campaign

Marketing campaigns can do the same for your business. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, Read More

5 Important Video Marketing Goals to Increase Revenue

The objectives of video marketing continue to occupy Martech users. It won’t do any good to just make a video and upload it to a major video platform. Modern video marketing objectives require careful thought and deft implementation if excellent outcomes are to be achieved. Additionally, it’s crucial Read More

What is PPC Advertising?

Join Ashley as she explains the basics of PPC advertising. PPC stands for pay-per-click, and it’s a great way to promote your business online. With PPC ads, you can target your ideal audience and measure your ads’ effectiveness in real time. While both SEO and PPC are great strategies, Read More

DigiMarCon California

DigiMarCon California, the Premier Digital Marketing, Media, and Advertising Conference & Exhibition in California returns from  June 16th to 17th, 2022 to the luxurious Westin San Diego Gaslamp Quarter Hotel in San Diego, California. Join your peers in-person or online for 2 days jam-packed with digital marketing best practices, latest trends, practical Read More

DigiMarCon UK

The 4th annual DigiMarCon UK, the Premier Digital Marketing, Media and Advertising Conference & Exhibition in the United Kingdom retiform runs September 1st to 2nd, 2022 to the luxurious 5-star Sofitel London Heathrow Hotel which is connected directly to Terminal 5 of London Heathrow Airport, making it conveniently accessible from across the Read More

DigiMarCon Asia Pacific

DigiMarCon Asia Pacific 2022 is your chance to Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media, and advertising industry. Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. Network with thought leaders, collaborate Read More

How AI Drives Marketing Success

Artificial intelligence is an advertiser’s best friend. Why? AI offers media buying efficiency, opportunity to test and learn, and automated optimizations. Learn the various applications and benefits of artificial intelligence for advertising with Coegi’s Director of Data & Technology, Jake Amann. Also learn what mistakes to avoid and Read More