There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which one is more important? And where should you focus your efforts? Here’s a quick breakdown of SEO vs Google Ads: SEO is all about optimizing your website to rank higher in organic search results. This can be done through keyword research, title tags, meta descriptions, and backlinking. SEO aims to attract free, organic traffic from search engines like Google. Google Ads, on the other hand, is a paid form of advertising. You can use Google Ads to reach potential customers searching for your product or service online. With Google Ads, you can create ad campaigns, set budgets, and bid on keywords. Google Ads aims to generate leads and sales for your business.