It’s become more difficult to draw clients and capture their attention in the digital age. In actuality, consumers are subjected to an increasing amount of advertising in addition to having access to more options than ever before. This makes customer conversion even more difficult as people get more adept at knowing what an advertisement is.
For marketing and advertising departments, it’s not just about getting in front of a potential customer – it’s about convincing a potential customer that they should invest. This is where the power of effective SEO can come into play. There are two styles of SEO that companies can use, organic and paid SEO. SEO stands for Search Engine Optimization, and it does exactly this. SEO focuses on optimizing the experience a customer has to interact by connecting to the particular brand through a search engine like Google. This is a challenge when you look at the fact that average queries in Google’s search engine can have millions of results. The job of effective SEO is to present a brand to a potential customer by giving it a higher ranking in Google’s search engine. There are paid SEO schemes where brands can purchase a better ranking, and then there is organic SEO. Organic is typically seen as the more successful, however, it takes considerably more work.
Organic SEO is a process by which a brand enriches its online presence raising its value in Google’s search algorithm. The more valuable that Google views brands the higher ranking that brand will receive in related search results.
SEO Trends to be Aware of
SEO is constantly changing and evolving because it is closely tied to the development of technology to allow greater access to consumers. As a consumer’s relationship to information evolves, so does SEO and its best practices. Here are some of the most important trends to be aware of in SEO.
Always Create Relevant Content
One of the things that makes SEO such a successful undertaking is that SEO centers around the idea of what it takes to become valuable in Google’s algorithm. There must be many different elements in place for value to rise. In the case of that specific market, on-page optimization links keywords and phrases to relevant engine searches. When searching on Google for information about a specific service or commodity, written content, such as blogs, gives potential customers more content to find.
The great thing about organic SEO done right is that it not only increases Google’s ranking, but it creates valuable content that customers appreciate. For example, a company that services beekeepers would benefit from SEO content that looked like several blog-style articles that related to common concerns beekeepers have. With the proper keywords and backlinks, these articles will be recognized by Google, but they will also help service a targeted audience.
Cell Phone Compatibility
Compatibility with mobile devices is becoming crucial to have high-quality SEO. Cell phone compatibility is now a given, with more and more people utilizing them for everything from bill payments to shopping for everyday household things. The good news is that cell phone compatibility is a service offered by most website developers and even pre-built solutions like Squarespace and Wix.
Long Content is Good
Remember, SEO is about being recognized as quality by Google’s search engine, and one factor that Google observes is written content. Longer form content that is good quality will not only be appreciated by potential customers but also potentially shared. All of these interactions are recognized by Google’s algorithm and play an important role in SEO.
Images and Video
While SEO content can be a variety of different things from PR content to long-form articles, to on-page optimization, video and images are beginning to play an important role. High-quality video and image content are an indicator of quality assurance for potential customers, and high-quality media that can help improve SEO. Video in general is becoming more and more popular as access to creating quality content is growing and expanding. Social media platforms like TikTok and massive video creation platforms like YouTube are proof that this market works. By adding high-quality images and videos to your SEO campaigns, you won’t just win over potential customers who recognize this as a sign of brand quality, but you will improve your ranking as well.
When it comes to advancing its marketing and advertising, SEO is one of the most advantageous things a company can invest in. The good news is that if you lack the necessary skills or information, you don’t have to handle this on your own. Use a Google Ads agency to help you grasp the differences between SEO and more conventional advertising so that your business may move closer to its objectives.