Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran Read More
What are the most important link metrics to consider for organic search visibility? Google knows, its machine learning capabilities know – but do you? With Google now able to understand the broader context of your content through machine learning and natural language understanding, we’re seeing that relevancy has the biggest Read More
A leader in the technical SEO space, the SaaS platform Deepcrawl has today rebranded as Lumar. The updated brand identity accompanies an expanded vision for the future of Lumar’s website intelligence platform and additional product features aimed at providing digital leaders with at-a-glance website monitoring capabilities and clear, actionable Read More
Are you struggling to get your business noticed? Does your website have a high bounce rate? Maybe it’s time to implement an SEO strategy. WHAT IS SEO? Search engine optimization, or SEO, is the practise of raising a website’s position in search results. This can be accomplished using Read More
One of the most successful digital marketing tactics for business growth is search engine marketing. It takes consistent effort to achieve high search engine rankings and organic audience traction. Since it takes time to go up the SERPs, especially if you’re just starting, you won’t notice results right Read More
Are you forward-thinking in your approach to search marketing? When was the last time you updated your content strategy? With Google’s ever-changing algorithm, your SEO tactics must continue to evolve. Search engines are known to reward websites that publish high-quality content consistently. Gone are the days when businesses could Read More
It’s become more difficult to draw clients and capture their attention in the digital age. In actuality, consumers are subjected to an increasing amount of advertising in addition to having access to more options than ever before. This makes customer conversion even more difficult as people get more adept Read More
Branch, the leader in mobile linking and measurement, can now provide brands and agencies with insight into app engagement and events coming from organic search traffic with the release of SEO App Attribution. This first-of-its-kind solution alleviates many of the pain points associated with measuring SEO efforts. SEO drives millions Read More
Blogs are for people and optimization is for machines, but a website needs to please both visitors and search engines. So what is the answer? Start by adhering to the first content cardinal: never create content solely for SEO. Instead, you should aim to produce information that is useful to Read More
Acquisition creates the world’s first and only hybrid search engine combining Keyword and Vector Search in a single API, enabling retailers to capture an additional 70% long tail business at 90% less cost Algolia, the leading API-First Search & Discovery Platform, today announced the acquisition of Search.io, whose flagship product Read More
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