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Tags : Advertising
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, today announced that its French subsidiary has signed an exclusive contract for in-store digital advertising screens at Galeries Lafayette Paris Hausmann, the leading European department store. The flagship “Coupole” store and the Men store will be equipped from Read More
Whether you’re a small business or a member of a small team, you might still be debating whether social advertising is worth it. But with 250 million monthly active users and an ad reach of 70% of the American population, LinkedIn is a platform you can’t afford to ignore. Hear Read More
DigiMarCon Great Lakes, the Premier Digital Marketing, Media, and Advertising Conference & Exhibition in the Great Lakes Region returns from June 6th to 7th, 2022 to the luxurious Westin Book Cadillac Detroit Hotel in Detroit, Michigan. Join your peers in-person or online for 2 days jam-packed with digital marketing best practices, latest Read More
Aviareps, a global leader in tourism, aviation, and hospitality representation with 65 offices in 48 countries around the world, has launched its Digital Ecosystem, an all-in-one marketing hub for the travel industry. The Aviareps Ecosystem empowers everyone to market their brand and product to a global community online via a platform that Read More
St. Croix Hospice is proud to have earned four Gold and three Silver Aster Awards in the Home Health/Hospice group for marketing and communications materials created in 2021. The Aster Awards by Creative Images honor “excellence in healthcare advertising” nationally. St. Croix Hospice won awards in the categories of print Read More
Whirlpool Corp. today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world-class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World Read More
Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. How can you tap into a highly engaged user base while ensuring the content is relevant to and safe for your brand? New brand suitability solutions ensure you can safely scale your Read More
Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More
Are you using this simple strategy to maximize your paid media advertising? Evergreen marketing is a must-have foundation for any paid media plan. Seasonally flighted campaigns are great to account for cyclical buying cycles. But they can’t stand alone. Evergreen campaigns are important to stay in front of your Read More