Tags : Advertising

Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

June 30, 2022

Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More

Blotout Announces New Partnership with Fastly to Improve Meta Ad Spend with Blotout’s EdgeTag

June 22, 2022

Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data and putting it in the hands of enterprises, today announced its partnership with Fastly, the world’s fastest global network provider, to help marketers meaningfully improve the ROI of their Meta spend Read More

What is PPC Advertising?

June 21, 2022

Join Ashley as she explains the basics of PPC advertising. PPC stands for pay-per-click, and it’s a great way to promote your business online. With PPC ads, you can target your ideal audience and measure your ads’ effectiveness in real time. While both SEO and PPC are great strategies, Read More

Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

June 21, 2022

As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection, and more, providing an extra level of assurance Read More

Openx Continues On Its ‘path To net-zero,’ Partners With Scope3 To Help Brands And Agencies

June 20, 2022

OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced that it is partnering with Scope3, Inc., a leader in supply chain emissions data, as part of OpenX’s long-term effort to significantly lower the carbon footprint of programmatic advertising. Through this partnership, the company will offer Green Xchange Read More

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

June 17, 2022

Quantcast, a global advertising technology company, today announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, and native and display brand campaigns across the web and on connected Read More

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics

June 16, 2022

Two of the leading platforms unite to provide advertisers and marketers with first-party data targeting and closed-loop measurement AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first-party data targeting and closed-loop Read More

Spectrm Breaks Into New Era of Privacy-First Marketing With Recurring Notifications on Messenger

June 15, 2022

Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, today announced a beta offering with Meta to launch Recurring Notifications on Messenger. Recurring Notifications allow brands to send notifications to opted-in users and give people full control over the topics, services, and frequency Read More

DigiMarCon California

DigiMarCon California, the Premier Digital Marketing, Media, and Advertising Conference & Exhibition in California returns from June 16th to 17th, 2022 to the luxurious Westin San Diego Gaslamp Quarter Hotel in San Diego, California. Join your peers in-person or online for 2 days jam-packed with digital marketing best practices, latest trends, practical Read More

DigiMarCon UK

The 4th annual DigiMarCon UK, the Premier Digital Marketing, Media and Advertising Conference & Exhibition in the United Kingdom retiform runs September 1st to 2nd, 2022 to the luxurious 5-star Sofitel London Heathrow Hotel which is connected directly to Terminal 5 of London Heathrow Airport, making it conveniently accessible from across the Read More

Tags : Advertising

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