Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc., and Teads, the global media platform, announced today a new exclusive partnership to deliver Teads’ flagship ad format – inRead advertising technology – to Nexstar Digital’s 125 websites and 239 mobile apps. This exciting new Read More
You promote your products or services online by driving traffic there. This means that you want your company to show up in search results when consumers look for goods or services similar to what you sell. Introducing eCommerce SEO. Continue reading to find out more about eCommerce SEO, its significance, Read More
HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2Read More
Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer Read More
Digital marketing is a must for any small business in this day and age. We live in a digital world, and customers have come to expect that all businesses have an online presence. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will Read More
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
Together with B2B Marketing, Influ2 the Person-Based Advertising platform shares its Buying Group Marketing report outlining the future of Account-Based Marketing Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales Read More
Marketing campaigns can do the same for your business. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, Read More
The objectives of video marketing continue to occupy Martech users. It won’t do any good to just make a video and upload it to a major video platform. Modern video marketing objectives require careful thought and deft implementation if excellent outcomes are to be achieved. Additionally, it’s crucial Read More
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