Tags : Advertising

HG Insights Launches Platform 2.0 – With Improved Features To Help Global Companies Optimize Their Go-to-Market Motions

July 19, 2022

HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2Read More

Horizon Media partners with Sourcepoint to help drive privacy-first advertising

July 19, 2022

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer Read More

Marketing 360® Drives Results for Pool Service Company with Multi-Channel Marketing Strategy

July 15, 2022

Digital marketing is a must for any small business in this day and age. We live in a digital world, and customers have come to expect that all businesses have an online presence. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will Read More

Paid Search Tactics You Need to Maximize ROI in a Tight Economy

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More

Digital Remedy’s Collaboration with Oracle Moat Sees Continued Success

July 12, 2022

CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More

Influ2 Releases Buying Group Marketing Report, Showcases Benefits of Personalized Marketing That Goes Beyond ABM

July 8, 2022

Together with B2B Marketing, Influ2 the Person-Based Advertising platform shares its Buying Group Marketing report outlining the future of Account-Based Marketing Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales Read More

How To Build The Perfect Marketing Campaign

July 8, 2022

Marketing campaigns can do the same for your business. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, Read More

5 Important Video Marketing Goals to Increase Revenue

July 7, 2022

The objectives of video marketing continue to occupy Martech users. It won’t do any good to just make a video and upload it to a major video platform. Modern video marketing objectives require careful thought and deft implementation if excellent outcomes are to be achieved. Additionally, it’s crucial Read More

Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

June 30, 2022

Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More

Blotout Announces New Partnership with Fastly to Improve Meta Ad Spend with Blotout’s EdgeTag

June 22, 2022

Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data and putting it in the hands of enterprises, today announced its partnership with Fastly, the world’s fastest global network provider, to help marketers meaningfully improve the ROI of their Meta spend Read More

Tags : Advertising

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