Tags : Advertising

Facebook Groups Vs. Pages: The Best Marketing Tool for Startups

Facebook marketing is one of the most efficient and effective ways for startups to connect with their target audience. However, startups can use two different Facebook marketing tools: Groups and Pages. Is there a difference? You might ask. Absolutely! And I’ll show you why in this article. While you Read More

Lifestyle Marketing and Entertainment Industry Veterans Launch MACADOO

Today marks the official public launch of MACADOO, a full-service, Online Marketing, Advertising, and Communications agency and resource designed for The People, reports Joelle Joseph Sayed, Chief Brand Officer of MACADOO. A digital platform, MACADOO is proud to develop, build, and grow brands, without astronomical agency fees, and without bias. Read More

Why Rewards Marketing Is Effective in the New Age of Advertising

If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with consumers for two key reasons. First, consumers are more and more concerned about how businesses handle their data; a recent Cisco study, for example, found that 86 percent Read More

Use Digital Marketing to Drive In Store Sales

Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More

IAB Australia launches Affiliate and Marketing Partnership Training

IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More

Why These 3 Strategies Are Critical to Paid Media in 2022

In this video, Ignite Visibility CEO John Lincoln dives into three critical market trends that are prevalent in 2022. Watch this video to learn what they are, how they might affect your business, and how to stay on top of your paid media efforts. 3 Strategies That Are Critical to Paid Media Read More