Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
Advertising Week Asia returns 31 May-June 2 to Tokyo Midtown in a modern, hybrid format to bring together the cross-section of the world’s greatest minds from brands, technology, business, media and creative agencies. As we gather together both in person and virtually, we recognize the enormous shift that has taken place Read More
This week: TikTok announces interactive ads, Google issues a warning about updating images on your site, and Pinterest offers a new WooCommerce extension. Here’s what happened this week in digital marketing. 1. Google: Updating Images Can Hurt Your Rank 2. Google Reveals the Truth About Privacy-Focused Marketing 3. Pinterest Announces New WooCommerce Read More
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field. There are massive changes on the horizon for marketing agencies, specifically concerning digital advertising. Due to the pandemic, streaming media advertising such as Read More
How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a Read More
Connect with the top product professionals from around the world at this one-hour meet-up that explores what media companies must do now to embrace the evolving discipline of product to delight customers and grow business. Join Product Initiative Lead Jodie Hopperton as we break down what it means to build Read More
How to rejuvenate data- and research-backed media advertising sales for a resurgent post-pandemic market is the focus of this Advertising Initiative Meet-Up. Join Advertising Initiative Lead Mark Challinor and guests for this one-hour meet-up focused on the rise of advertising formats, the revised sales team, and the new role of Read More
How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet. While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, Read More
Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads. With two days of networking and content featuring the top experts in lead gen and performance marketing, there is nothing else like LeadsCon. LeadsCon is attended by all business segments with high levels of Read More
Performance Max is a new goal-based campaign type that increases advertising flexibility and helps target the objectives of your PPC efforts. This video gives you the scoop on what Performance Max campaigns are and how to migrate your existing campaigns for continued success. We are the leading Digital Marketing Agency Read More
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