Tags : Advertising

Multichannel Marketing Attribution with Automated Machine Learning

Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual Read More

Enhancing Customer 360 Models with Automated Machine Learning

Predicting customer behavior is quite challenging. However, knowledge of a customer at an individual level offers enormous benefits. A company with such knowledge can provide better customer experience and retention, targeted marketing, increase sales, and proactive care. But many existing customer models are very macro in nature and fail to Read More

Integral Ad Science Launches New IAS Signal Reporting Platform Globally

Integral Ad Science , a global leader in digital media quality, today announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates Read More

CLM Marketing & Advertising

CLM is a full-service marketing, advertising, and media firm located in Boise, Idaho. At CLM, we do it all for our clients. We specialize in solving marketing problems and generating workable solutions. We’re not right-brained or left-brained—we’re whole brain, balancing smart, eye-catching creative with well-conceived strategy based Read More

Alliance Advertising and Marketing

We are a dynamic group of multilingual professionals. Our team is approachable and flexible with offices in three countries. We hold our policy of multiculturalism very seriously and our team has the perfect blend of creative juice, flowing from conservatives with tried and tested old school approach to youngsters who Read More

InMobi Launches Curated, a Series of Vertical-Centric, Contextually Relevant Marketplaces for Mobile Advertising

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today unveils Curated by InMobi, a series of privacy-compliant customized marketplaces based on both audience and contextually relevant supply to better help mobile advertisers reach consumers. With custom-built audiences, custom creative support, pre-built supply packages, Read More

Evocalize’s Report on Q3 Facebook Real Estate Advertising Trends Shows Significant Growth Opportunities for Agents and Brokers

Evocalize, the creators of a Collaborative Marketing Platform (CMP) that simplifies digital marketing execution among partners, today announced the release of their Q3 Facebook Real Estate Advertising Report. Access to the report can be found here. The report shows normal seasonality starting to return to Facebook real estate advertising performance Read More