IAB Tech Lab today announced the initial launch of its Tech Lab Transparency Center (Transparency Center). Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification Read More
Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes. Read MoreRead More
HotPlay announced today a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising. This partnership is designed to leverage Mediakeys global footprint and relationships expanding customer segments and opening new geographical markets for HotPlay. Founded by veteran game developers, HotPlay is a Read More
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video Read More
Mortgage companies are having a hard time finding clients lately, especially in the pandemic-hit times. But here comes some good news – leading digital marketing company EPP Growth Consulting is helping mortgage companies find 20+ new clients every month with its proven digital marketing formulas. The company is dedicated to mortgage companies Read More
Digital marketing is imperative to the success of small businesses. Companies must improve their sales, revenue, and overall growth. Digital marketing is an art form that allows them to turn their audience into consumers and earn extra cash by selling their products or services. In today’s modern world, people Read More
Amazon.com Inc.’s move into digital advertising so far has mostly come at the expense of market leader Google since shoppers often bypass the search giant and look for products directly on Amazon.com. Now, the world’s largest online retailer is starting to grab advertisers from Facebook Inc., Read More
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition Read More
A U.S. judge said Microsoft Corp’s (MSFT.O) LinkedIn must face a lawsuit claiming it inflated the number of people who watched video ads on the networking platform, allowing it to overcharge hundreds of thousands of advertisers. U.S. Magistrate Judge Susan van Keulen, however, on Tuesday dismissed Read More
Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) today announced the acquisition of research-based advertising consultancy Communicus, which provides insights into how advertising campaigns build brands and motivate purchasing. “This acquisition will allow us to integrate Communicus’ exceptional longitudinal advertising research system into our end-to-end advertising solutions,” said Read More
© 2023, The Martech.info . All rights reserved