Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any digital campaign, from display to OOH, like viewability or Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced that it has published three new customer case studies highlighting the benefits of using MarinOne across multiple marketing channels. Digital marketers are looking for the best performance from their marketing investment and the advanced Read More
Cox Media Group (CMG) Local Solutions today announced a strategic initiative with Amazon Advertising that will enable CMG Local Solutions advertisers to reach local audiences with Amazon Advertising digital offerings. Through this initiative, CMG Local Solutions advertisers across the nation can now programmatically buy display and OTT ads through Amazon Read More
Yamgo, the innovative company behind the highly successful blockchain advertising platform AdsDax, has today announced the beta-launch of a game-changing new rewards platform. The Yamgo Rewards Platform allows users to earn crypto assets in exchange for their digital actions on the platform. Built on the Hedera Hashgraph network, Yamgo enables Read More
ClearAds continues to share its valuable insights to help Amazon sellers grow their business. The renowned Amazon marketing company has recently explained why ACoS is extremely important for all Amazon sellers. With a team of highly experienced Amazon advertising strategy experts, ClearAds offers data-driven regimens designed to increase revenue, boost Read More
Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads. Read MoreRead More
The 4th annual DigiMarCon Australia, the Premier Digital Marketing, Media and Advertising Conference & Exhibition in Australia returns August 25th to 26th, 2021 to the iconic Stadium Australia in Sydney, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices, latest trends, practical solutions, strategy Read More
Are you looking for creative ways to introduce your brand to the audience? In this article, I’d like to share one of them – animated explainer videos. These are short animated commercials that communicate a brand or product value in a minute or even less. This type of content performs Read More
BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being intercepted or manipulated. This means that all of your Read More
One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work? I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least Read More
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