ALM’s ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. “Together, these design, editorial and advertising innovations greatly improve reader experience and provide Read More
Phoenix-based advertising and marketing firm Colling Media uses Google’s recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can Read More
Maryland has approved the country’s first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor’s veto of the measure following a similar vote from the House of Delegates, The New Read More
(Reuters) – Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue Read More
Justin Rondeau, General Manager for DigitalMarketer, breaks down the 5 types of Facebook ads every marketer and media buyer needs to be using that can make some serious impacts on your conversions.Read More
Netflix is making some major changes to its marketing strategy and laying off some employees as a result. The streaming giant has been here since the beginning. They are a true trailblazer for what the streaming market is today. They revolutionized the way video rentals worked and killed off the Read More
The Guardian announced Wednesday that the news outlet is banning fossil fuel company advertisements, even as the newspaper pushes back against activists who want it to nix automotive ads. “Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around Read More
The National Pork Producers Council wants to make sure the public knows about misleading labels on plant-based imitation meat products. On Jan. 27, the NPPC began running digital ads in the Des Moines International Airport with a picture of sizzling bacon with the words “Pork: You can’t make it from Read More
Last month, Needham analyst Laura Martin estimated Netflix could lose 4 million U.S. subscribers in 2020 if it doesn’t introduce a lower-priced ad-supported version of its service to compete with all the new entrants in the streaming wars. For the most part, new companies in streaming are introducing services priced Read More
Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Given the value and competitive edge it brings, most businesses are looking at applying predictive advertising to improve the relevancy of their campaigns. Read More
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