Facebook Inc. reported higher second-quarter sales and profit but struck a cautious tone looking ahead, saying growth could stall as Apple Inc.’s new rules pinch data collection on mobile devices and as pandemic-fueled advertising gains subside. The social media giant said it faces “ad targeting headwinds in 2021 from regulatory Read More
The latest addition to Google’s arsenal of digital marketing tools and features will be its new Ads Creative Studio. Not yet available to all advertisers, this new feature is still in beta and requires you to contact support to have access to it. What is it? Ads Creative Studio Read More
Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and contextual intelligence company, to provide e-commerce marketers a powerful targeting solution for their digital advertising campaigns. GumGum will offer its contextual intelligence solution, Verity™, through the Logiq Digital Marketing™ (LDM) platform. Read More
Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) Read More
Scibids, the global leader in artificial intelligence for digital marketing, has released a reference guide that provides marketers the details they need to understand how AI is resolving mounting global tensions between consumer privacy and paid digital marketing’s future. The free guide, “AI, Privacy and the Future of Digital Read More
Choozle, a self-service programmatic ad platform, today released the findings of its 2021 mid-year digital advertising trend report. The report, which includes insights gathered from over 4,000 advertisers during January 1, 2021, to June 30, 2021, explores the trends of digital advertising campaigns run through their platform to better understand channel usage, tactics, and performance […]Read More
Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any digital campaign, from display to OOH, like viewability or Read More
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced that it has published three new customer case studies highlighting the benefits of using MarinOne across multiple marketing channels. Digital marketers are looking for the best performance from their marketing investment and the advanced Read More
Cox Media Group (CMG) Local Solutions today announced a strategic initiative with Amazon Advertising that will enable CMG Local Solutions advertisers to reach local audiences with Amazon Advertising digital offerings. Through this initiative, CMG Local Solutions advertisers across the nation can now programmatically buy display and OTT ads through Amazon Read More
Yamgo, the innovative company behind the highly successful blockchain advertising platform AdsDax, has today announced the beta-launch of a game-changing new rewards platform. The Yamgo Rewards Platform allows users to earn crypto assets in exchange for their digital actions on the platform. Built on the Hedera Hashgraph network, Yamgo enables Read More
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