Even the most widely accepted B2B marketing beliefs and trends should be questioned. Just ask Salesforce’s VP of APAC Marketing Leandro Perez. That’s what we plan to do during our upcoming webinar, “CMO Confessions,” on May 11th at 1 p.m. AEST | 11 a.m. SGT, where Joe Escobedo, Read More
B2B Online officially returned to Chicago in April 2022! It had been over 2 years since we gathered the industry and it was fantastic seeing everybody back in person again. 500+ B2B Leaders, 60 unique sessions, and 2 action-packed days later – we’re already thinking of seeing leading manufacturers and distributors again next Read More
B2B Online is the ONLY event where the top minds in manufacturing and distribution meet and learn, and build a true community. With an agenda dictated by leaders in the industry, the most disruptive digital and eCommerce content, B2B Online is designed to give you actionable insights to Read More
The iMedia B2B eCommerce Summit, delivered in partnership with the B2B eCommerce Association is an exclusive invitation-only event for B2B brand manufacturers and wholesale distributors in Australia. This unique, unparalleled invitation-only experience for key B2B merchants will see 70 delegates engage in face-to-face business meetings, get involved Read More
Avionos, which designs and implements marketing and commerce solutions, launched a new offering that solves one of B2B companies’ toughest challenges – customer acquisition and retention. SOAR, or Sample Orders for Acquisition and Retention, empowers B2B companies to jump-start their digital strategy with the simple-yet-effective use case of offering Read More
MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand Read More
LinkedIn and Edelman have gathered insights from nearly 3,600 management-level professionals who consume thought leadership to help marketers, communicators and salespeople better understand what’s behind this trend and how to break through the noise – including when to use thought leadership and what attributes B2B audiences want to see from Read More
In this video you’ll learn why your B2B paid social ads suck and how to fix them. I explore the importance of intent both from our audiences and the social channels. See what to stop doing and what to start doing to increase the effectiveness of your paid Read More
Upland Software (Nasdaq: UPLD) is excited to announce that the highly-anticipated Spring ’22 Release for its content operations product, Kapost, is now available and in market. The latest release from Kapost helps enterprise B2B marketing organizations more effectively manage complex content operations from one central location, resulting in higher revenue-generating Read More
Defined.ai is using airfocus to enhance and improve both its B2C and B2B product management, as it continues its mission to provide industry-leading quality data sets for Artificial Intelligence (AI) and Machine Learning (ML) solutions. Read MoreRead More
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