Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
Singtel has appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch called in September last year, parting with BBH and Goodstuph after five years. Meanwhile, Ogilvy, has successfully retained Singtel’s B2B marketing business. The contract is for Read More
KOMI Group, the Ancoats-based social media, marketing, and licensing company, has acquired a specialist, multi-platform social brand, for an undisclosed sum. The Tradesman is the second largest community for tradespeople in the world, boasting millions of views across all social channels, including one of the top five fastest growing UK Read More
NP Digital, a leader in search and performance marketing, announced its global partnership with the Digital Marketing Institute (DMI). Neil Patel, NP Digital’s co-founder, will work with DMI to create a new and improved “Search Marketing Specialist” certification course that’s set to launch this summer. Beyond updating this Read More
One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your creative juices and enable you to come up with imaginative ideas for your own Read More
The 2022 B2B Marketing Exchange (#B2BMX) is just days away, and we already know it will be one for the books. After all, it’s poised to bring more than 800 practitioners to Scottsdale to soak up the latest knowledge, trends and Arizona sun. And it doesn’t hurt that Read More
SalesboxAI, today announced the release of it’s comprehensive Demand Unit centric platform for ABM marketers. The platform consists of three modules designed to accelerate sales with: SalesboxAI Discover – Identify Active Demand Units using AI Assistants that generate 1st Party Intent Signals and deployed within the SalesboxAI network. Each Active Read More
Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it’s about more than just fine-tuning the engine, it’s about powering your growth and accelerating your Read More
Digital Pi, a Merkle company and global team of strategic marketing automation consultants, is now offering Bizible expert consulting services to help companies better understand the impact their marketing efforts have on revenue. Bizible is a powerful B2B marketing attribution tool that integrates with marketing automation platforms, such as Read More
B2B agency The Marketing Practice has acquired Denver-based strategic marketing specialists 90octane. It is TMP’s third acquisition in the last six months, bringing headcount to over 400. 130 of those staffers are now based in the US, signaling TMP’s commitment to growth in that region. Read MoreRead More
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