Tags : B2B

Weave Adds New Features to Online Scheduling Tool

Weave, the all-in-one customer communication and engagement platform for small businesses announced a slate of new features in its Online Scheduling tool. With the new Online Scheduling & Text Connect features, which were first introduced in 2021 as Web Assistant, small practices now have a way to allow patients to book Read More

Vistar Media and Place Exchange Enable Mediation for Digital Out-of-Home

Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge in out-of-home (OOH) advertiser demand, bringing in new investments into the channel. Read More

TDCX Launches Foundation; Digital Inclusion Focus

TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. By empowering individuals, boosting local communities, and advancing environmental sustainability, TDCX has reaffirmed its commitment to bringing about positive change. The Foundation will assist TDCX in streamlining Read More

Paubox Ranked as a Leader in Fall 2022 G2 Grid® Reports for Secure Email Gateways, Email Security, HIPAA Compliant Messaging

Paubox today announced it has been named a leader in the Fall 2022 G2 Grid® Reports in the Secure Email Gateway, Email Security, HIPAA Compliant Messaging, and Email Encryption categories. Paubox is a leading provider of HIPAA-compliant email and marketing solutions for healthcare organizations, including hospitals and medical practices. The Fall 2022 Read More

How to run a successful B2B marketing campaign

A business-to-business (B2B) marketing campaign can be a dependable way to increase your market’s visibility and control. Especially in light of the growth of B2B e-commerce and the heightened rivalry in the sector, online marketing campaigns are now an essential component of corporate strategy. But planning and Read More

How To Target B2B Audiences on Facebook

Facebook is finally coming out with B2B targeting within its platform. Now, for the first time, you can access the following when creating a campaign within Meta: IT Decision Makers: A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles. Read More

5 Reasons Why Conversational Marketing Should Be Your Next Strategy

Marketers are forced into a difficult situation. Customers’ preferences for interacting with brands are evolving. The proliferation of data limitations is limiting the methods by which marketers can gather audience data. But above all, there is too much rivalry, which has reduced the effectiveness of digital channels and made it Read More