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Nielsen includes YouTube Measurement in Total Ad Ratings across Thailand, Indonesia, and the Philippines
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand.
In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and digitally, advertisers want a more comprehensive view of their viewers, including YouTube. Nielsen is offering cross-platform data on which media buyers and sellers can transact for the first time in APAC. With the release of this statement, marketers will be able to measure YouTube inventory in their cross-media campaigns in a total of seven international markets: France, Mexico, the United States, Thailand, Indonesia, and the Philippines.
“In a fragmenting media landscape advertisers need independent cross-media metrics to optimize ad spends and enhance ROI while reaching the right audiences.”
“This is an important milestone and investment toward our global Nielsen ONE strategy, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.”
Arnaud Frade, Head of Commercial Growth, Nielsen APAC.
“We are pleased that YouTube measurement within Nielsen’s Total Ads Rating solution is expanding to Indonesia, the Philippines and Thailand. We firmly believe independent measurement helps the industry better navigate an increasingly fragmented media landscape,”
“With better tools from measurement partners like Nielsen, advertisers can be more strategic about their investments.”
Gaurav Kapur, Managing Director, Google.
To help make its audience measurement solutions more interoperable, adaptable, and scalable, Nielsen has started to converge its technology platform. By adopting our Nielsen ONE vision of a real cross-platform that measures across all screens, this addresses the problem of cross-media measurement. In 29 foreign countries, Nielsen recently improved its Identity System for Digital Ad Ratings.
Nielsen, a leader in audience measurement, statistics, and analytics, impacts the media and content of the globe. We provide our clients with impartial and actionable intelligence through our understanding of people and their behaviours across all platforms and channels, enabling them to connect and interact with their audiences both now and in the future. More than 55 nations around the world are served by Nielsen.
