Podcasts are more popular than ever. More businesses are turning to the media as the number of listeners rises. The goal of B2B marketing teams is to increase targeted brand awareness while interacting with clients and prospects. More than 40% of the Cloud 100 businesses had their own branded podcasts in 2021. Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today announced the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT report, considered a leading benchmark of the market research industry’s top innovators. Dynata was recognized as the No. 1 overall Most Innovative Read More
Want your brand or offering to be found by local audiences? Here are 6 great tips for local marketing strategies and tactics that work. Through local offline and online marketing, you can connect with worthwhile leads. To increase brand recognition and draw in new clients, you must create powerful local marketing Read More
6clicks, industry-leading GRC, and cyber governance platform solution provider today announced having been selected by Probe CX, as their preferred GRC vendor. Probe CX, a market-leading digital transformation organization that specializes in strategy, outsourcing, technology, and automation, will leverage 6clicks to automate and streamline its risk and compliance processes globally. Read More
Lytho, a creative operations platform, providing tools including creative workflow and digital asset management (DAM) to brand and creative teams, announced it was named a “leader” in a new report by the technology analyst firm Research in Action GmbH. The report, titled “Vendor Selection Matrix ™ – Marketing Resource Management” assesses the Read More
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements – including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting Read More
To produce as many B2B leads as possible is the goal of all B2B marketers. This is due to the fact that the more leads you produce, the better your chances are of turning them into paying customers. However, most marketers simply lose focus once they start receiving Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits, today announced the launch of SMS Marketing, a new feature that enables small businesses to leverage text message campaigns to reach, engage and retain their customers. The new capability was developed to help Constant Contact customers Read More
In both B2C and B2B businesses, existing customers make up the lion’s share of your recurring revenue. Protecting and growing them through expansion opportunities, cross-sells, and upsells is crucial. We’ve all seen the worst-case scenario before. An active customer starts disengaging, purchases less often, and then Read More
© 2023, The Martech.info . All rights reserved