Tags : B2B

The Pedowitz Group to acquire award-winning creative agency BizMark

The Pedowitz Group LLC, a leading digital consulting firm, today announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. Founded in 2006, BizMark is a three-time winner of the Association of National Advertisers’ Small B2B Agency of Read More

B2BSMX

Connect with us at B2BSMX to learn how to drive revenue impact with a true ABM platform. We’re excited to see your faces in Boston as we present customer stories, sharing our vision for the future of ABM. Read MoreRead More

Salesforce Named a Leader in 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for the Fifth Consecutive Year

Salesforce the global leader in CRM, today announced that Salesforce has been recognized by Gartner as a Leader in its 2022 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce Marketing Cloud. In today’s digital-first world, customers expect personalized experiences from companies at every touch point, Salesforce Read More

TechTarget Named a Leader in Account-Based Marketing (ABM) in Report from Global Analyst Firm Quadrant Knowledge Solutions

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM) Platforms, 2022 report Read More

Pivotree and Spryker Announce Market-Disrupting Partnership for B2B Customers to Deliver Commerce-as-a-Service

Pivotree Inc., a leading provider of frictionless commerce solutions, announced today a new partnership with Spryker, a leading digital commerce platform for B2B, B2C, Enterprise Marketplaces, and Unified Commerce. This partnership unshackles B2B customers from burdensome, monolithic systems, technology debt, and cost constraints. The transformation to Spryker’Read More

B2B Digital Marketing Techniques That Work

Effective digital marketing tools for business success. Excellent digital marketing methods that propel business sales. Modern marketing tactics that will take your business to the next level. Affordable marketing methods for today’s enterprise. The digital space has dramatically altered how marketers interact with B2-B audiences. Not only does Read More

HG Insights Launches Platform 2.0 – With Improved Features To Help Global Companies Optimize Their Go-to-Market Motions

HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2Read More