What Is a Go-To-Market Strategy? A go-to-market (GTM) strategy is a strategy that assists you in defining your ideal customers, coordinating your messaging, and positioning your product for launch. A GTM approach also puts critical business units on the same page, allowing you to satisfy a market need while iterating Read More
Harte Hanks Inc., a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, announced today that it has been awarded a new business assignment by a leading employment screening services company to provide a wide scope of B2B sales and marketing support services. Read More
The brand has never been a hotter topic in B2B than it is in 2022 This resurgence in brand focus has been driven by three profound shifts. In the post-Covid, high-churn recruitment market Brand is an organization’s number one weapon in the battle to win. B2B buying has Read More
The B2BMX: Next-Level ABM event is just around the corner in the first week of June and the speaker lineup is . And a free ticket is yours for the taking. Your revenue will grow. And you’ll be the hero. Our very own strategy guru, Alexis (Ali) Smith, will Read More
Phonexa’s digital series “The Unofficial History of Innovation” has added another recognition to its already stellar list of honors by winning the Award of Distinction for Video Commercials as part of the 2022 Communicator Awards. Phonexa’s three-pronged ad series is comprised of three episodes – “The Startup,” “The Telephone,” and “Read More
What is Field Marketing? Professional marketers that use product demos, promote things, distribute samples, make sales, and collect consumer feedback work in field marketing. This type of marketing job is known as experience marketing or event marketing. However, this is a B2C perspective. Field marketers in the B2B Read More
We’re sure you’ve all heard the term “How to succeed in business without really trying.” Spoiler alert: There’s no real way to do that. At least legally. So how about instead we tell you how to succeed in B2B sales by trying and doing so. Sound Read More
Dijy, a digital marketing-focused and solutions-driven agency that supports B2B companies in their digital sales and marketing efforts journey – has announced that they have become a certified Zapier Expert. Dijy works with companies to increase their revenue earnings by optimizing their business operations through automation of work tasks and Read More
The recent RealTrends 500 core services-based rankings have surfaced a couple of interesting points — a big push from newer real estate companies towards core services. And for the more traditional real estate brokerage firms, integrating core services as part of a single transaction is not something new. It all makes sense Read More
What’s the difference between B2B and B2C marketing? Understanding which marketing style is better for your business AND your audience will make all the difference in your sales.Read More
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