Brand marketing enables you to structure relationships with your audience, giving you a higher chance at increased potential customers. Check out this video to find out how to create a brand that WILL sell!Read More
Tags : Brand
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize Read More
Julia Q has a background in radio, broadcasting, content creation, blogging, and more. Julia’s brand includes creative content sold to and used by brands such as Toyota, Lexus, Purina, the City of Detroit, and more. Her brand has grown to over 60k followers, and she is social media coach Read More
Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved Read More
Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More
When we think of customer-centric marketing, we tend to imagine a brand with a website that’s easy to navigate and use, a mobile app that is responsive and intuitive, or in-store displays that are informative and engaging. But what if there were a factor that was much more crucial Read More
Forsta, the global leader in customer experience (CX), employee experience (EX), and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage Read More
The Annual Minnesota Marketing Summit is an opportunity for 200 brands based across the state to join expert creatives, agencies, and marketing directors to exchange ideas across digital, experiential, print, and brand marketing. Join five-panel discussions and two presentations in person this fall to review best practices, hear from emerging leaders Read More
Digital presence is how your business appears online. Your web presence is made up of several different components and can be summed up as the impression your brand makes online through content, websites, search engines, and other digital media and platforms. Companies use SEO because they want to improve their Read More
We have been told we are entering a world of corporate social justice where brands must take stands to meet customer expectations. However, a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as “buycotts.” This complimentary marketing webinar explores the risks, opportunities Read More