Publicis Groupe announces PX, a comprehensive production service dedicated to accelerating the production, performance and personalization of multi-channel content. Data-driven, dynamic delivery, and powered by the largest network of modular studios, PX is designed to deliver compelling customization at scale. As marketers report that demand for content has doubled in Read More
Census announced a partnership with S&P Global Market Intelligence to streamline how customers leverage business intelligence from the Snowflake Data Cloud into enterprise business tools. This partnership allows customers to access S&P Global Market Intelligence data on Snowflake Marketplace to synchronize third-party data downstream through an Read More
Calix, Inc. announced that longtime customer ALLO Communications (ALLO) is leveraging the end-to-end Calix platform to rapidly deploy Bark, an AI-powered managed social media monitoring service. ALLO is expanding Bark in the 36 communities it serves in Nebraska, Colorado and Arizona to reach approximately 18,000 homes. By launching Bark, ALLO is giving Read More
VidMob, the creator of the Smart Creations platform, has announced the formation of a board of directors for VidMob Gives, VidMob’s charitable arm. This move demonstrates a deep commitment to leveraging business as a force for good and ensuring accountability for self-funded 501(c)(3). Admas Kanyagia, Laurie Keith, Megamo Nesbit Read More
Unruly, the leading multi-channel advertising platform specializing in connected TV (“CTV”) and video, today announced that it has been selected by award-winning media company Mediahub as its Offers sub-platform priority (“SSP”). As the advertising landscape becomes more complex and evolves at a faster pace, Unruly underpins Mediahub’s efforts to Read More
Roku, the #1 streaming TV platform in the US, Canada and Mexico, and Best Buy, the leading consumer technology retailer in the United States, announced the first go-to-market relationship in its advertising and retail businesses. For the first time, Best Buy has partnered with a TV streaming platform to provide first-party Read More
DigitalReef, the world’s leading mobile marketing and connected TV (CTV) technology company, has announced a historic merger with Gamers Club, Latin America’s largest video game matchmaking platform and community hub. The combination of these two companies, newly renamed Siprocal, will create a groundbreaking game distribution, monetization and engagement Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
Commerce Layer, an e-commerce software provider that enables brands and retailers to sell through any digital channel globally, today announced that it is partnering with SunGod, the UK’s leading performance glasses, to create innovative new digital shopping experiences across its global eyewear business. SunGod realized that their aspirations for Read More
MobileFuse, one of the largest in-app advertising platforms, CTV and DOOH, has announced that it supports the Global Privacy Platform (GPP), a product of IAB Tech’s Project Rearc initiative. Lab, helping the digital advertising industry deal with changing privacy regulations. MobileFuse was one of the first advertising platforms to Read More
© 2023, The Martech.info . All rights reserved