Tags : Brand

Mediahub Selects Unruly as a Preferred SSP

Unruly, the leading multi-channel advertising platform specializing in connected TV (“CTV”) and video, today announced that it has been selected by award-winning media company Mediahub as its Offers sub-platform priority (“SSP”). As the advertising landscape becomes more complex and evolves at a faster pace, Unruly underpins Mediahub’s efforts to Read More

Roku and Best Buy Announce New Advertising & Retail Relationship

Roku, the #1 streaming TV platform in the US, Canada and Mexico, and Best Buy, the leading consumer technology retailer in the United States, announced the first go-to-market relationship in its advertising and retail businesses. For the first time, Best Buy has partnered with a TV streaming platform to provide first-party Read More

2023 SEO Predictions: How ChatGPT is Changing the Game

As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More

SunGod & Commerce Layer to Make Composable Shopping Experiences

Commerce Layer, an e-commerce software provider that enables brands and retailers to sell through any digital channel globally, today announced that it is partnering with SunGod, the UK’s leading performance glasses, to create innovative new digital shopping experiences across its global eyewear business. SunGod realized that their aspirations for Read More

Colling Media Expands in the E-Commerce Space in 2023

Colling Media, one of Arizona’s fastest-growing advertising agencies, continues to expand into e-commerce in 2023 to generate revenue for its retail clients. To achieve better results, the agency leverages Meta Advantage + Shopping, Google Shopping and Amazon Seller, expanding customer engagement in the digital marketplace. “As we have pushed the envelope Read More

LiveRamp Enables Identity and Advanced Activation in Snowflake

LiveRamp has announced that it has expanded its partnership with Snowflake, the Data Cloud Company, to upgrade the capabilities of products built natively on Snowflake and increase data connectivity for operations. next-generation cookie post-marketing in the cloud. By building LiveRamp’s data-enabled solutions using Snowflake’s native application framework, now Read More

Zembra Chosen for Newchip’s Intensive Global Pre-Seed Accelerator Program

Zembra, an emerging data aggregator for the online reputation management industry that addresses the challenges of collecting and monitoring business reviews and comments on social media, has been accepted to participate in the Global Accelerator Program renamed from Newchip. Designed to provide all the skills and tools founders need to Read More