Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits, today announced the launch of SMS Marketing, a new feature that enables small businesses to leverage text message campaigns to reach, engage and retain their customers. The new capability was developed to help Constant Contact customers Read More
Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More
Freddy’s Frozen Custard & Steakburgers has selected UMI Marketing Solutions as their marketing operations partner. Freddy’s is a leading fast-casual restaurant with huge growth potential as they expand across the United States. Bringing their decades of marketing and franchise industry experience to the table, UMI will further fuel Read More
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative, and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia. Read More
Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites, and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s image and Read More
Brand marketing enables you to structure relationships with your audience, giving you a higher chance at increased potential customers. Check out this video to find out how to create a brand that WILL sell!Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize Read More
Julia Q has a background in radio, broadcasting, content creation, blogging, and more. Julia’s brand includes creative content sold to and used by brands such as Toyota, Lexus, Purina, the City of Detroit, and more. Her brand has grown to over 60k followers, and she is social media coach Read More
Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved Read More
Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More
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